How is WhatsApp billed - briefly?
WhatsApp billing is typically handled through your mobile phone service provider. The cost is usually included in your existing data or messaging plan, making it a seamless and integrated part of your overall communication expenses.
How is WhatsApp billed - in detail?
WhatsApp billing is a complex process that involves multiple factors, including the type of service, the user's location, and the specific features they are utilizing. For individual users, WhatsApp is typically free to use for messaging, voice calls, and video calls, as it operates on a freemium model. This means that while the basic features are available without charge, some advanced functionalities may require payment.
For businesses, WhatsApp offers a range of services under its Business API. These services are billed based on several parameters. Firstly, there is a setup fee for getting started with the Business API, which covers initial configuration and support. After that, billing is primarily based on message volume. Each outgoing message sent to a user from a business account incurs a charge. The exact rate varies depending on the country of origin and the destination country. Additionally, there may be charges for other features such as media messages (which include photos, videos, documents, etc.) and interactive messages (like quick replies and lists).
WhatsApp also offers a cloud-based solution called WhatsApp Business App, which is designed for small businesses. While the app itself is free to download and use, it includes in-app purchases for features like Quick Replies and Catalogs. These features are available on a subscription basis, with pricing varying by region.
It's important to note that WhatsApp does not charge users for receiving messages or calls. All incoming communication is free of charge, regardless of the user's location or the type of message (text, media, etc.). This ensures that users are not unexpectedly billed for interactions they did not initiate.
In summary, WhatsApp billing varies significantly depending on whether you are an individual user or a business. For individuals, the core features remain free, while businesses are charged based on their usage of advanced functionalities and message volume. This model allows WhatsApp to provide a versatile platform that caters to both personal communication needs and corporate messaging requirements.