How much does a WhatsApp Business broadcast cost - briefly?
The cost of a WhatsApp Business broadcast varies depending on the number of messages sent and the destination country. On average, it ranges from $0.01 to $0.05 per message, with bulk discounts available for larger volumes.
How much does a WhatsApp Business broadcast cost - in detail?
The cost of sending a WhatsApp Business broadcast can vary depending on several factors, including the type of message you want to send and your specific business needs. To provide a detailed breakdown, it's important to understand the different types of messages available through WhatsApp Business API.
Firstly, there are two main categories of messages: Session Messages and Template Messages. Session Messages are free for businesses to send within a 24-hour window after a user has initiated contact with your business. These messages can be used to respond to customer inquiries, provide support, or share updates related to an ongoing conversation.
Template Messages, on the other hand, are charged based on a per-message fee. WhatsApp charges businesses for sending these messages outside of the 24-hour session window. The cost varies by country and can range from $0.015 to $0.09 per message. For example, in the United States, the cost is typically around $0.035 per message. It's worth noting that WhatsApp often offers discounts for high-volume senders, which can reduce the overall cost significantly.
In addition to these basic charges, businesses may also incur additional costs based on their specific use case. For instance, if you require advanced features such as multimedia support (images, videos, or documents), you might face additional charges. Similarly, if your business requires a high level of customization or integration with other systems, there could be associated development costs.
Moreover, businesses should consider the long-term benefits and return on investment when calculating the cost of WhatsApp Business broadcasts. The ability to reach customers directly through their preferred communication channel can lead to increased engagement, improved customer satisfaction, and ultimately, higher sales conversions. Therefore, while there are direct costs associated with sending messages, the overall value and effectiveness of using WhatsApp for business communications should also be taken into account.
In summary, the cost of a WhatsApp Business broadcast depends on the type of message and your specific business needs. Session Messages within a 24-hour window are free, while Template Messages outside this window incur per-message fees that vary by country. Additional costs may apply for advanced features or custom integrations. Considering the long-term benefits, WhatsApp Business broadcasts can be a valuable investment for enhancing customer communication and engagement.