How to create a corporate WhatsApp account - briefly?
To create a corporate WhatsApp account, you need to use the WhatsApp Business app or API. The app is designed for small businesses and offers features like quick replies and labels, while the API is more suitable for medium to large businesses requiring integration with other systems.
How to create a corporate WhatsApp account - in detail?
Creating a corporate WhatsApp account involves several steps to ensure seamless communication with customers and stakeholders while maintaining professionalism and compliance with WhatsApp Business API policies. Here’s a detailed guide on how to create and manage your corporate WhatsApp account:
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Understand WhatsApp Business API:
The WhatsApp Business API is designed for larger companies that require a more comprehensive solution than the standard WhatsApp Business app. It allows businesses to send messages at scale, use automation, and integrate with other systems.
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Choose an Authorized Provider:
WhatsApp Business API requires integration through authorized providers (known as BSPs or Business Solution Providers). Research and select a provider that meets your business needs in terms of features, pricing, and support.
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Set Up Your Business Profile:
Once you have selected a provider, create an account with them. You will need to provide essential information about your business, such as the company name, address, and contact details. Ensure this information is accurate and up-to-date.
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Verify Your Business Phone Number:
WhatsApp requires verification of the phone number that will be used for the corporate account. This involves receiving a verification code via SMS or call, which you must enter to confirm ownership of the number.
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Obtain Approval from WhatsApp:
After setting up your profile and verifying your phone number, your provider will submit your application to WhatsApp for approval. WhatsApp reviews each request to ensure compliance with their policies and guidelines. This process can take a few days to several weeks.
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Integrate with Your CRM or Other Systems:
Once approved, integrate your corporate WhatsApp account with your existing Customer Relationship Management (CRM) system or other relevant business tools. This integration allows for streamlined communication and data management.
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Set Up Automated Responses and Notifications:
Utilize the features of the WhatsApp Business API to set up automated responses, such as greeting messages or away messages. You can also configure notifications to alert your team when a new message is received.
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Train Your Team:
Ensure that your team members are well-versed in using the corporate WhatsApp account effectively. Provide training on best practices, response times, and how to handle customer queries professionally.
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Monitor and Analyze Performance:
Use the analytics tools provided by your Business Solution Provider to monitor the performance of your corporate WhatsApp account. Track metrics such as message delivery rates, open rates, and response times to optimize your communication strategy.
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Comply with Policies and Guidelines:
Familiarize yourself with WhatsApp’s Commerce Policy, Business Solution Provider Agreement, and other relevant guidelines. Ensure that all communications adhere to these policies to maintain the integrity of your corporate account.
By following these steps, you can create a robust corporate WhatsApp account that enhances your business communication capabilities and provides a professional interface for customer interactions.