How to create a link to WhatsApp in a story?

How to create a link to WhatsApp in a story - briefly?

To create a link to WhatsApp in a story, use the following format: https://wa.me/phone_number. Replace 'phone_number' with the recipient's phone number, including the country code but without any leading zeros, brackets, or dashes.

How to create a link to WhatsApp in a story - in detail?

Creating a link to WhatsApp in a story is an effective way to engage your audience and facilitate direct communication. This process involves several steps, each of which is crucial for ensuring that the link works seamlessly across various platforms.

Firstly, it's important to understand that not all platforms allow direct links to external applications like WhatsApp within their stories. However, there are workarounds that can be employed to achieve this goal. Let’s delve into the detailed steps required:

  1. Prepare Your Message: Before creating a link, you need to have your message ready. This could be text, an image, or even a video. Ensure that it is compelling and relevant to your audience.
  2. Create a Deep Link: A deep link is essentially a URL that directs users to a specific location within an app. In this case, you will use a deep link to direct users to the WhatsApp application. The format for a WhatsApp deep link is as follows:

    https://wa.me/[phone number]?text=[URL-encoded text]

    Replace [phone number] with the recipient’s phone number in international format (e.g., +1234567890) and [URL-encoded text] with the message you want to send, encoded using URL encoding.

    For example:

    https://wa.me/+1234567890?text=Hello%2C+I'm+interested+in+your+product.
  3. Shorten the Link: Long URLs can be cumbersome and may not fit well within a story. Use a URL shortening service like Bitly or TinyURL to create a more manageable link. Copy the shortened link for use in your story.
  4. Add the Link to Your Story: Depending on the platform you are using, the method of adding a link will vary slightly:

    • Instagram and Facebook Stories: Swipe up to add a link sticker. Paste the shortened URL into the provided field and customize the appearance of the sticker.
    • Snapchat: Use the “Paperclip” icon to attach a link. Again, paste your shortened URL and customize as needed.
    • LinkedIn Stories: Currently, LinkedIn does not support direct links in stories. However, you can include a call-to-action encouraging users to visit your profile or website for more information.
  5. Test the Link: Before sharing your story with a wide audience, test the link yourself to ensure it works correctly. Click on the link sticker within your story and verify that it directs you to WhatsApp with the pre-filled message.
  6. Share Your Story: Once you have verified that everything is working properly, share your story with your followers. Encourage them to interact with the link and start a conversation on WhatsApp.

By following these detailed steps, you can effectively create a link to WhatsApp in your stories, enhancing engagement and facilitating direct communication with your audience.