How to create a WhatsApp Business broadcast - briefly?
To create a WhatsApp Business broadcast, first ensure that your phone number is verified and that you have the WhatsApp Business app installed. Then, open the app, go to the Broadcasts tab, click on "New Broadcast," select the contacts you want to include, and send your message.
How to create a WhatsApp Business broadcast - in detail?
Creating a WhatsApp Business broadcast is an effective way to reach your audience with important updates, promotions, or notifications. Here's a detailed guide on how to set up and execute a successful broadcast using WhatsApp Business API:
Step-by-Step Guide to Create a WhatsApp Business Broadcast
1. Set Up Your WhatsApp Business Account
Before you can start sending broadcasts, you need to have a WhatsApp Business account. If you don't already have one, follow these steps:
- Download the App: Install WhatsApp Business from the Google Play Store or Apple App Store.
- Create an Account: Sign up using your business phone number and verify it via SMS.
- Set Up Your Profile: Add your business name, description, email address, and website URL to complete your profile.
2. Understand Broadcast Lists
WhatsApp Business allows you to create broadcast lists to send messages to multiple contacts at once. There are two types of broadcast lists:
- Broadcast List: This list can include up to 256 contacts. Messages sent to this list will appear as a regular message in each recipient's chat.
- Filtered Broadcast List: This list is more specific and allows you to filter contacts based on certain criteria, such as their last interaction with your business.
3. Create Your Broadcast List
To create a broadcast list, follow these steps:
- Open the WhatsApp Business app.
- Tap on the three dots (⋮) in the top-right corner to access the menu.
- Select "New broadcast" from the options.
- Choose the contacts you want to add to your list by tapping on their names.
- Once you've selected all desired contacts, tap on the checkmark (✔️) or the arrow icon (→).
- Name your broadcast list and tap "Create."
4. Craft Your Message
Your message should be clear, concise, and engaging. Consider including:
- A catchy subject line to grab attention.
- Relevant information about your promotion, update, or notification.
- A call-to-action (CTA) to encourage recipients to take a specific action, such as visiting your website or making a purchase.
- Use emojis and multimedia content like images or videos to make your message more appealing.
5. Send Your Broadcast Message
Once you've crafted your message, it's time to send it:
- Open the broadcast list you created earlier.
- Type your message in the text box at the bottom of the screen.
- Tap on the paper airplane icon (✈️) to send your message.
- Confirm that you want to send the message to all contacts in the list.
6. Monitor and Analyze Performance
After sending your broadcast, monitor its performance:
- Message Status: Check if your messages are delivered, read, or ignored.
- Engagement Metrics: Track how many recipients interacted with your message by clicking on links or replying.
- Feedback: Collect and analyze feedback from your audience to improve future broadcasts.
7. Comply with WhatsApp Policies
When creating and sending broadcast messages, ensure you comply with WhatsApp's policies:
- Opt-In Requirement: Only send messages to contacts who have opted in to receive communications from your business.
- Content Guidelines: Follow WhatsApp's content guidelines to avoid having your account banned or restricted.
By following these steps, you can create and execute effective WhatsApp Business broadcasts that engage your audience and drive results for your business.