How to do a mass mailing in WhatsApp Business - briefly?
To perform a mass mailing in WhatsApp Business, you need to use the Broadcast List feature or the API for automation. The Broadcast List allows you to send messages to multiple contacts at once, while the API enables integration with other systems for more complex campaigns.
How to do a mass mailing in WhatsApp Business - in detail?
Mass mailing on WhatsApp Business can be an effective tool for reaching a large audience quickly and efficiently. However, it's important to approach this task with care, as WhatsApp has strict policies against spamming and unsolicited messages. Here’s a detailed guide on how to conduct mass mailing in WhatsApp Business:
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Understand the Rules:
WhatsApp has specific guidelines for businesses using their platform. Ensure that you comply with these rules, which include obtaining explicit consent from users before sending them any messages. Familiarize yourself with WhatsApp’s Commerce Policy to avoid any violations.
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Create a Business Account:
If you haven’t already, create a WhatsApp Business account. This allows you to set up a business profile, which includes your business name, description, email address, and website URL. Having a business account also enables you to use features like quick replies, greeting messages, and away messages.
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Build Your Contact List:
Collect phone numbers from customers who have given explicit consent to receive messages from your business. This list should be well-maintained and up-to-date. Ensure that the numbers are in international format (e.g., +1234567890).
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Use Official WhatsApp Business API:
For mass mailing, it’s crucial to use the official WhatsApp Business API. This API is designed for businesses to send messages at scale and includes features like message templates and automated responses. Sign up for the WhatsApp Business API through a certified provider.
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Create Message Templates:
WhatsApp requires that all business messages sent at scale use pre-approved message templates. These templates must include placeholders for dynamic content (like names or order details) and should be approved by WhatsApp before you can use them. Submit your message templates to WhatsApp for approval through the Business Manager.
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Integrate with Your CRM:
To manage your contacts and automate your messaging, integrate your WhatsApp Business API with your Customer Relationship Management (CRM) system. This integration allows you to segment your audience and personalize your messages effectively.
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Schedule Your Messages:
Use the scheduling feature of your CRM or the WhatsApp Business API to schedule your mass mailings at optimal times. This ensures that your messages reach users when they are most likely to be engaged.
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Monitor and Respond:
After sending your mass mailing, monitor the responses from your customers. Use automated replies for common queries and manually respond to more complex inquiries. Prompt and personalized responses can significantly enhance customer satisfaction.
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Analyze Performance:
Track the performance of your mass mailings using metrics like delivery rate, open rate, and click-through rate. This data will help you refine your strategy and improve future campaigns.
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Maintain Compliance:
Always ensure that your messages comply with WhatsApp’s policies and local regulations regarding electronic communication. Regularly update your knowledge about these guidelines to avoid any penalties or account suspension.
By following these steps, you can conduct effective mass mailing on WhatsApp Business while ensuring compliance with the platform's rules and maintaining a positive customer experience.