How to make a WhatsApp mailing from a computer - briefly?
To create a WhatsApp mailing from your computer, you need to use the WhatsApp Web or Desktop application. First, open WhatsApp on your phone and scan the QR code displayed on the web version of WhatsApp. Once connected, you can send messages and manage your contacts directly from your computer.
How to make a WhatsApp mailing from a computer - in detail?
To create and manage a WhatsApp mailing campaign from your computer, you can leverage the power of WhatsApp Business API in conjunction with a reliable messaging platform. Here’s a detailed step-by-step guide to help you get started:
Step 1: Set Up Your WhatsApp Business Account
Firstly, you need to create and verify your WhatsApp Business account. This can be done through the Facebook Business Manager if you have an existing business presence on Facebook. Follow these steps:
- Go to the Facebook Business Manager.
- Click on "More Tools" and select "WhatsApp Manager."
- Choose "Request Access" and follow the prompts to set up your account.
Step 2: Connect with a WhatsApp Business Solution Provider (BSP)
To use WhatsApp for business purposes, you must partner with an official BSP who can facilitate API access. Popular providers include Twilio, MessageBird, and Vonage. Once you have chosen your provider, follow their specific instructions to integrate their services with your account.
Step 3: Install WhatsApp Desktop or Use a Web Client
WhatsApp offers both desktop and web clients for easier management from your computer. Download the WhatsApp Desktop app from the official website or use WhatsApp Web by visiting web.whatsapp.com and scanning the QR code with your mobile device.
Step 4: Create Your Mailing List
Compile a list of phone numbers that you intend to send messages to. Ensure that these contacts have given their consent to receive communications from your business, as per WhatsApp’s terms and conditions. You can store this list in a CSV file or any other format supported by your messaging platform.
Step 5: Compose Your Message
Craft an engaging message that aligns with your campaign objectives. Keep it concise and relevant to ensure high engagement rates. WhatsApp messages can include text, images, videos, and even links to external websites or files.
Step 6: Use a Messaging Platform for Bulk Sending
While the official WhatsApp clients are excellent for one-on-one communication, they are not designed for bulk messaging. Therefore, use your BSP’s platform or other compatible services like Twilio or MessageBird to send messages in bulk. Here’s how:
- Log into your BSP dashboard.
- Navigate to the section for sending messages.
- Upload your contact list (CSV file).
- Compose or upload your message template.
- Schedule or send your messages immediately.
Step 7: Monitor and Analyze Your Campaign
After sending your WhatsApp mailing, monitor the performance of your campaign. Most BSP platforms offer analytics tools that provide insights into delivery rates, open rates, click-through rates, and more. Use this data to refine your future campaigns and improve engagement.
Step 8: Handle Responses Efficiently
Expect replies from your recipients, and be prepared to handle them promptly. Set up automated responses for common queries or use the platform’s inbox feature to manage conversations efficiently.
By following these steps, you can effectively create and manage a WhatsApp mailing campaign directly from your computer. Leveraging the right tools and services ensures that your business communication is not only efficient but also compliant with WhatsApp's policies.