How to send a mailing list via WhatsApp - briefly?
To send a mailing list via WhatsApp, first create a group or use the broadcast feature. Then, manually add each contact's phone number to the group or list.
How to send a mailing list via WhatsApp - in detail?
Sending a mailing list via WhatsApp involves several steps, from planning to execution. This method is particularly useful for businesses or organizations looking to communicate effectively with a large group of people. Here's a detailed guide on how to achieve this:
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Preparation:
- Create a Database: Before sending any messages, you need a comprehensive list of contacts. Ensure that the database includes up-to-date phone numbers and names (if applicable).
- Segment Your List: Divide your contacts into groups based on demographics, interests, or previous engagement. This helps in personalizing your message for better reception.
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Content Creation:
- Craft Your Message: Tailor your content to be engaging and relevant. WhatsApp messages have a character limit of 1,024 characters, so keep it concise yet informative.
- Include Clear Call-to-Action (CTA): Ensure that the recipient knows what you expect them to do next, whether it's visiting a website, calling a number, or responding to the message.
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- Set Up WhatsApp Business Account: If you haven’t already, create a WhatsApp Business account. This allows for more features and higher sending limits compared to the standard app.
- Integrate with Third-Party Services: Use services like Twilio or MessageBird that integrate with WhatsApp Business API. These platforms offer bulk messaging capabilities and analytics to track the success of your campaign.
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Scheduling and Sending:
- Schedule Your Messages: Use the scheduling feature provided by third-party services to send messages at optimal times. This ensures that your message reaches recipients when they are most likely to engage with it.
- Send in Batches: To avoid being marked as spam, send messages in smaller batches rather than all at once. This approach helps in managing the load on WhatsApp servers and reduces the risk of your number getting blocked.
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Monitoring and Engagement:
- Track Deliveries and Responses: Use analytics provided by third-party services to monitor delivery rates, open rates, and response rates. This data helps in understanding the effectiveness of your campaign.
- Respond Promptly: WhatsApp is designed for real-time communication. Ensure you have a team ready to respond to any queries or feedback promptly.
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Compliance:
- Follow Regulations: Make sure to comply with WhatsApp’s Business Policy and local regulations regarding marketing messages. This includes obtaining proper consent from recipients before sending them messages.
- Opt-Out Option: Always provide an easy opt-out option for recipients who no longer wish to receive your messages.
By following these steps, you can effectively send a mailing list via WhatsApp while ensuring that your message reaches the right audience at the right time.