How do I link WhatsApp Business to Instagram?

How do I link WhatsApp Business to Instagram - briefly?

To connect WhatsApp Business to Instagram, you need to have a Facebook Business Manager account and ensure both your Instagram and WhatsApp accounts are linked to it. After that, go to the settings on your Instagram profile, select "Business," then "Contact Options," and finally add WhatsApp as a contact method.

How do I link WhatsApp Business to Instagram - in detail?

To effectively link WhatsApp Business to Instagram, follow these detailed steps:

1. Ensure Compliance: Before proceeding, make sure you comply with Facebook's Commerce Policies and Meta Business Tools Terms. This includes having a valid phone number for your WhatsApp Business account and an active Instagram business or creator account.

2. Connect Your Accounts on Facebook Business Manager:

   • Go to Facebook Business Manager (business.facebook.com).
   • Click on the hamburger menu in the top left corner and select 'Business Settings'.
   • Under the 'Accounts' section, click on 'Instagram Accounts'.
   • Add your Instagram business or creator account if it's not already listed.
   • Next, go to the 'WhatsApp Manager' under the 'More Tools' section.
   • Click on 'Get Started', then follow the prompts to connect your WhatsApp Business phone number.

3. Enable Instagram Direct: To link WhatsApp Business to Instagram, you need to enable Instagram Direct in your Facebook Page settings:

   • Go to your Facebook Page and click on 'Settings' in the bottom left corner.
   • Click on 'General' in the left-hand menu.
   • Under the 'Messages' section, click on 'Edit'.
   • Turn on the 'Allow people to contact my business via Instagram Direct' option.
   • Click 'Save'.

4. Create a Facebook Catalog (for Shopping Features): If you plan to use shopping features like product catalogs, you need to create a Facebook Catalog:

   • Go to your Facebook Page and click on 'Shop' in the left-hand menu.
   • Follow the prompts to create a new catalog or connect an existing one.

5. Set Up WhatsApp Business API (for Advanced Features): For advanced features like automated responses, you need to set up the WhatsApp Business API:

   • Go to the Meta for Developers website (developers.facebook.com).
   • Click on 'Get Started' under the 'WhatsApp Business' section.
   • Follow the prompts to submit your phone number and business details for review. Once approved, you can start using advanced features.

6. Add WhatsApp Button to Instagram Profile: To make it easy for customers to reach you, add a WhatsApp button to your Instagram profile:

   • Go to your Instagram profile and click on 'Edit Profile'.
   • Under the 'Contact Options' section, click on 'Add an action button'.
   • Select 'WhatsApp' from the list of options.
   • Enter your WhatsApp Business phone number and click 'Done'.
7. Test Your Setup: To ensure everything is working correctly, send a test message to your business account via Instagram Direct. You should receive the message on your WhatsApp Business app.

By following these steps, you can successfully link WhatsApp Business to Instagram, enhancing your customer communication and support capabilities.