How many messages can be sent in WhatsApp Business - briefly?
WhatsApp Business allows users to send a significant number of messages, with the exact limit depending on the type of account: 60 messages per minute for WhatsApp Business App and 100 messages per second for WhatsApp Business API. This ensures efficient communication while maintaining system stability.
How many messages can be sent in WhatsApp Business - in detail?
WhatsApp Business is a powerful communication tool designed to help businesses connect with their customers. One of the key considerations for businesses using this platform is the number of messages that can be sent.
For WhatsApp Business, there are two main types of accounts: WhatsApp Business App and WhatsApp Business API. The message limits vary between these two options.
The WhatsApp Business App is intended for small businesses and is available to download from the Google Play Store or Apple App Store. This version allows users to send messages to customers who have saved their business phone number in their address book. There is no specific limit on the number of messages that can be sent, but it is subject to WhatsApp's terms of service, which prohibit spamming and automated messaging without prior consent from the recipient.
The WhatsApp Business API is designed for medium and large businesses. This version provides more advanced features and integrations, allowing for automated messages and notifications. The message limits are higher but are still subject to certain conditions. For example, WhatsApp allows businesses to send notification messages without a per-message fee, up to a limit of 24 hours from the customer's last reply. However, there is a limit on the number of notifications that can be sent in this period, with each business being allocated a certain quota based on their usage patterns and WhatsApp's policies.
Additionally, WhatsApp Business API users can send messages outside the 24-hour window, but these are subject to specific templates and approvals from WhatsApp. Messages sent outside this window may incur a per-message fee, depending on the country and carrier.
In summary, while there is no hard limit on the number of messages that can be sent through WhatsApp Business, the actual number is governed by various factors including the type of account (Business App or API), the customer's interaction with your business, and WhatsApp’s policies to prevent spam and ensure a good user experience. Businesses are advised to use the platform responsibly and in compliance with WhatsApp's guidelines to maintain effective communication with their customers.