How to create a mailing list in WhatsApp Business?

How to create a mailing list in WhatsApp Business - briefly?

To create a mailing list in WhatsApp Business, you need to export your contacts from the app and then import them into an email marketing platform. This process allows you to manage and send bulk messages efficiently while maintaining compliance with WhatsApp's business policies.

How to create a mailing list in WhatsApp Business - in detail?

Creating a mailing list in WhatsApp Business is an effective way to reach out to your customers and keep them engaged with your brand. Here’s a detailed guide on how to create and manage a mailing list using WhatsApp Business:

1. Set Up Your WhatsApp Business Account: Start by downloading the WhatsApp Business app from Google Play Store or Apple App Store. After installing, open the app and follow the setup instructions. You will be prompted to enter your business phone number, which must be different from your personal WhatsApp account.

2. Create a Broadcast List: A broadcast list allows you to send messages to multiple contacts at once without creating a group chat. To create a broadcast list:

   • Open WhatsApp Business and go to the 'Chats' tab.
   • Tap on the three dots (menu) in the top right corner.
   • Select 'New Broadcast'.
   • Add contacts by tapping on them or using the search function to find specific contacts. You can add up to 256 contacts to a broadcast list.
   • Once you have added all the desired contacts, tap on 'Create' at the bottom of the screen.
3. Name Your Broadcast List: After creating your broadcast list, give it a descriptive name so that you can easily identify and manage it later. For example, "Newsletter Subscribers" or "Promotional Offers".

4. Compose Your Message: Now that your broadcast list is set up, you can start composing messages to send to your contacts. To compose a message:

   • Open the WhatsApp Business app and go to the 'Chats' tab.
   • Tap on the three dots (menu) in the top right corner and select 'Broadcast Lists'.
   • Choose the broadcast list you want to send messages to by tapping on it.
   • Compose your message in the text box at the bottom of the screen. You can also add images, videos, or documents as needed.
   • Tap 'Send' to deliver your message to all contacts in the broadcast list.

5. Monitor and Manage Your List: Keep track of who is on your broadcast list and manage it accordingly. If a contact unsubscribes or if you need to add new contacts, update your list as necessary:

   • To add new contacts, open your broadcast list, tap 'Add Participant', and select the contacts you want to add.
   • If a contact no longer wants to receive messages from you, remove them from the list by tapping on their name and selecting 'Remove'.
6. Analyze Performance: WhatsApp Business provides analytics tools that allow you to track the performance of your broadcast messages. You can see metrics such as delivery rates, open rates, and click-through rates, which will help you understand how effective your mailing list is and make data-driven decisions to improve your communication strategy.

By following these steps, you can successfully create and manage a mailing list in WhatsApp Business, ensuring that your messages reach the right audience efficiently and effectively.